Awards: 2022 Graphis New Talent - Honorable Mention
Background: Get ready to kick off your summer on a high note with Atomic Music Festival. This highly anticipated event is set to take place in ten cities across the United States. Regardless of whether your heart beats to the rhythm of rock, pop, or R&B, Atomic Music Festival promises an unforgettable experience that caters to all music lovers. Fuel your passion for music and join a vibrant community of fellow music enthusiasts right in your own city.
Problem: As the pandemic nears its end and life returns to normalcy, music lovers are more eager than ever to immerse themselves in the thrill of attending festivals. Atomic Music Festival recognized the unique opportunity to redefine the music festival experience, placing a strong emphasis on fostering a sense of community among attendees. The challenge was to create a brand that captured the essence of this community-driven approach and provided a platform for festival-goers to connect in unprecedented ways.
Solution: To address this challenge, Atomic Music Festival made thoughtful branding decisions that amplified its mission and personality. The logo features a short sans serif typeface, with a distinctive letter "A" that can be separated to create a memorable logo mark. The crossbar of the capital "A" was manipulated to form a lightning bolt, symbolizing both the atomic nature of the festival and the electrifying atmosphere it offers. Custom illustrations were meticulously designed to be dynamic enough to stand alone, yet versatile enough to be grouped together, representing the diverse range of musical genres celebrated at the festival.
In addition to reimagining the festival experience, Atomic aimed to redefine festival merchandise. Unlike traditional offerings that often miss the mark with consumers, Atomic focused on providing on-trend and desirable merchandise that never goes out of style. The flexibility of the logo and illustration set allowed for the creation of a diverse range of custom merchandise that resonated with attendees and became sought-after items.
