Background: Nestled in the picturesque Lancaster County, Pennsylvania, Laura's is a cherished artisan bakery and coffee roaster that embodies the love and passion of its founder, Laura, for both baked goods and fostering a sense of community. Situated in the heart of Lancaster City, near the vibrant farmer's market, bustling square, and a myriad of local-owned shops, Laura's stands as a beacon of warmth and comfort, inviting visitors to savor delectable treats and bask in the company of loved ones.
Problem: While branding Laura's, it was crucial to strike a balance between contemporary aesthetics and a nod to the dutch roots deeply cherished by the local community. The challenge lay in capturing the essence of Lancaster County's heritage while maintaining a modern appeal that resonated with both longtime residents and newcomers. The branding needed to evoke a sense of nostalgia and familiarity while enticing customers with a stylish and inviting atmosphere.
Solution: To address this challenge, Laura's branding was carefully crafted to blend modern elements with a subtle reference to Lancaster County's dutch roots. The logotype features varying weights that exude sophistication, complemented by a tall sans serif font that adds an air of elegance. The logo itself draws inspiration from traditional dutch hex symbols and the exquisite latte art skillfully created at Laura's on a daily basis.
The brand's rich color palette takes cues from the lush green fields that define the landscape of Lancaster County, symbolizing the region's bountiful natural beauty. Additionally, the golden hues represent the warm and welcoming sun that bathes the community in its radiant glow. By incorporating these colors, Laura's captures the essence of the local surroundings and infuses them into the brand's visual identity.
Through its thoughtful and harmonious branding, Laura's stands as more than just a bakery and coffee shop. It serves as a gathering place, a refuge from the city's hustle and bustle, where individuals can come together to reconnect with old friends or embark on a memorable first date. Laura's seamlessly combines style, comfort, and a deep-rooted connection to the community, inviting visitors to indulge in delectable treats while immersing themselves in the warmth of Lancaster County's dutch heritage.
