Awards: American Advertising Federation 2021 - Bronze Medal | Graphis New Talent 2022 - Silver Medal
Imagine the allure of a tropical getaway, where hot summer days are filled with pure relaxation and bliss. Unfortunately, for most people, turning those dreams into reality remains elusive. That's where Palm comes in. The brand's mission is to infuse everyday life with the essence of the tropics, bringing a taste of paradise right into the comfort of your home. Palm offers a diverse range of organic and all-natural coconut products, ranging from coconut shreds to coconut oils. Every product bearing the PALM name begins with real, high-quality ingredients that not only deliver exceptional taste but also produce desirable results. To ensure the utmost quality, Palm partners with certified organic farmers who cultivate coconuts in their purest form, utilizing minimal processing and avoiding the use of pesticides.
Problem: For many individuals, the desire to experience the tropical ambiance and flavors is often met with limited opportunities or logistical constraints. The challenge was to bridge this gap and offer a solution that allows people to indulge in the tropical vibes they crave without needing to physically travel to a distant destination.
Solution: In the process of branding Palm, it was vital to capture and embody the vibrant colors associated with tropical destinations. Extensive research was conducted to determine the colors that best represented and resonated with the tropics. Drawing inspiration from natural elements, the brand's color palette was carefully derived from captivating imagery. The branding also incorporates the textures found on tropical islands, which are reflected in the textured logotype and organic illustrations. By combining these elements of color, texture, and layered illustrations, Palm sets itself apart from competitors who often rely on dull color schemes and minimal design elements.
Through its visually striking branding, Palm not only evokes the allure of tropical destinations but also stands out among competitors in the market place shelves. By infusing everyday products with the vibrant and authentic essence of the tropics, Palm allows individuals to experience a taste of paradise in their own homes, fulfilling their longing for a tropical getaway without ever needing to leave.
