Awards: 2022 American Advertising Federation - Silver Medal | 2022 Graphis New Talent - Silver Medal
Background: Indulge in the irresistible sweetness of Sucre, the ultimate destination for modern baking and entertainment enthusiasts. This innovative baking brand caters to individuals of all skill levels, offering a diverse range of tools and delectable treats to unleash their culinary creativity.
Problem: In the current market, there is a noticeable dearth of visually appealing and affordable baking elements, particularly when it comes to sprinkles readily available in grocery stores. This posed a challenge for consumers who desired aesthetically pleasing and high-quality sprinkles that could elevate their baking creations. Additionally, many existing sprinkle brands lacked engaging and captivating branding, failing to evoke the joy and excitement that baking brings.
Sucre emerged as the solution to these challenges by introducing prepackaged sets of unique and visually stunning sprinkles, previously only available in bulk to bakeries and exclusive groups. By offering affordable options, Sucre empowered independent bakers to enhance their creations with high-quality sprinkles that perfectly suited their needs.
To further enhance the baking experience, Sucre's packaging was thoughtfully designed to embody the joy and excitement associated with baking. Vibrant color palettes, captivating textures, and delightful illustrations were incorporated into the package design. Additionally, Sucre's packaging maintained versatility by allowing the option to customize the secondary packaging color, ensuring a seamless match with the sprinkles inside.
With its visually enticing branding and commitment to providing accessible and visually appealing baking elements, Sucre transformed the baking experience for enthusiasts. By elevating the presentation of sprinkles, Sucre allows bakers to add an extra touch of charm and delight to their creations, making baking not only a delicious endeavor but also an aesthetically pleasing one.
